Facebook Messenger has over 1.3 billion users every month. The number of monthly users for Messenger and other popular messaging apps has surpassed the number of monthly users for the top social media networks.
Smart businesses are getting into the conversation. Using best practices, many businesses have been getting phenomenal results by having one on one conversations with leads and customers on Facebook Messenger.
Used wisely, Messenger marketing is an effective (ROI producing) channel to stay in touch with your audience, deliver content, and make offers.